I was born in Belgrade, Serbia, 28 years ago, with a purpose to make my older sister's life more complicated. As a child, I was fascinated with car motor engines and EEG scanning: for this I can thank my father and my mother who were both eager to answer all my questions during my visits to their everyday work- in mechanic service center and in Institute of Neurology.
With an obsessive and somewhat frightening interest in weird and unexplainable parts of our reality, I find life satisfaction in exploring the secrets of human brain, social patterns, psychology and issues that determine human behaviour. Since marketing was the choice for my career, I was reborn the day the term neuromarketing was born.
Today, I live in Belgrade where I dream my life and live my dream. Meanwhile, I share my thoughts on this blog.