jfrichol

My teams have won numerous international Shopper Marketing, In Store performance & Category Management awards leading major brands in South Africa. I was part of the team that grew the Fore Good group from 4 to 4,500 employees in just under 7 years. During this time I also launched one of the first dedicated shopper marketing agencies servicing the liquor, juice, hardware, home care and snack categories in addition to various retailers.

I was Integer SA's MD, one of the world's largest shopper marketing groups and I've recently joined Hirt & Carter Cape Town as MD with one of my main objectives to launch Point of Purchase (POPs) & Visual Merchandising Science (ViMS). With access to South African shopper behavioural insights across the spectrum based on transactional data and POP Return on Marketing Investment (ROMI) Models developed based on multinational exposure, POPs and ViMS is driven by shopper centricity and insights - selling more product to more shoppers more often.

I have a relentless passion for shopper marketing, in store execution and tangible return on marketing investment. I write for various publications, speak all over the country and internationally in addition to hosting various workshops centred on practical and measurable implementation.