Peter Osborne

Landenberg, PA

My name is Peter Osborne, and I have 25 years of increasingly responsible leadership and P&L experience in sales and account management, strategic communications, production management, curriculum development and delivery, and business journalism.

My managers have consistently chosen me to fix broken or overly-complex processes, asking me to bring consistency to business development activities that were being handled differently across marketing sectors or business units. In these roles, I developed an online sales package with customizable sales templates and objection planners; created a marketing-production unit to reduce errors in the midst of a corporate downsizing; redesigned regulatory control procedures; led RFP responses for 22 successful endorsements from blue-chip partners; and developed more than a dozen multi-module, bottom-line-oriented educational programs.

I was most recently asked to reverse three years of portfolio deterioration in Bank of America's Collegiate credit-card sector, amid serious economic and regulatory headwinds. In that role, I managed 260 partnerships with universities, alumni associations, and athletic departments. My team drove profitability in the face of rising loan losses by gaining access to new products and marketing channels; spearheading development of relationships with on-campus banking centers to reduce marketing expenses; realigning staff assignments to reduce travel costs and improve partner service; and, perhaps most important, driving an aggressive yet disciplined contract renewal strategy.

I'm most proud of building a world-class negotiating organization at MBNA, transforming the focus to an organizational core competence that impacted relationships with thousands of affinity programs in the sports, co-branded, professional, collegiate, and financial institution markets.

Prior to joining MBNA America in 1982 as the director of media relations and internal communications, I was an award-winning newspaper reporter and editor within the American City Business Journals and Gannett chains, and a military officer who served as an Air Defense Artillery battery platoon leader and executive officer, directing my battalion's relocation to Fort Polk, LA, from Fort Bliss, TX.

I am a 1981 graduate of Syracuse University with a B.S. in Newspaper Journalism, which means I suffer through football season, enjoy basketball season, and celebrate during lacrosse season. I have been married for 20 years and have four children. I enjoy coaching youth sports, playing fantasy baseball and football, and driving my kids to their various practices, games, and dance classes.

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