Ron founded Liftopia.com with Evan Reece in 2005. Ron has extensive experience with building successful partnerships with ski resorts to help lock in incremental business and optimize ticket sales yield. Prior to starting Liftopia, Ron managed Business Development at Hotwire.com where he focused on building relationships with add-on vacation product vendors and optimizing sales within the Hotwire.com purchase path. Previous to Hotwire, Ron was at Accenture where he focused on Business Process Consulting, working with clients across a variety of industries. Ron spent four years working out of his dining room to get Liftopia off the ground. Ron is a native of Walnut Creek, California and is a graduate of UCLA. Ron grew up skiing at Heavenly, Soda Springs and Kirkwood.