Sendil Nathan

Design & Design Thinking is a complex phenomenon that most organizations are not familiar, encouraging nor amenable to efficiency and creative accounting.

If the best of organizational changes are an Evolution then Design is a transformative Mutation. Not born of the ordinary. Not nurtured by traditions. At its crudest, Design is a loud “f*ck you!” directed at status quo. One must fundamentally be dissatisfied with the way things are in order to rip it apart and design something creative, innovative and radical. Design does not recognize any holy cows.

Design Thinking supersedes and surpasses system thinking and holistic thinking.

Sendil recently graduated with honors from the University of Kentucky’s College of Design, School of Architecture with a BA in Architecture. He also graduated with honors & distinction the degrees in Masters of Business Administration and Bachelor of Science in Statistics from India.

He has copious corporate experience. Before returning to school for a design and architecture degree, he invested almost two decades as a management and technology consultant for a wide variety of transnational firms. As a consultant he worked at the headquarters of both private and public sector firms, including Charles Schwab, Intel, Xerox Palo Alto Research Center, California Court of Appeals, AT&T, Resolution Trust Corporation, Bechtel, Adobe, Westinghouse, and the Super Conductor Super Collider Project.

His mandate was to help organizations re-engineer their organizational processes while transitioning from a traditional hierarchical decision making structure to a well informed decentralized and delegated system. He also integrated their decision systems by customizing them for network applications and distributed environments for integrated communication and decision-making among geographically separated entities. In this role as an Information Architect, he practiced the language of creativity, visual representation, and most critically, Design without formal education in that line - a natural born. The exposure to Architecture and Design School honed these talents at an architectural scale with design methodologies.
With a degree in Architecture, he now combines a unique set of skills in the fields of living environment, building architecture, technology and business management with significant experience in Silicon Valley, California.

He is particularly interested in Design Research, Information Architecture, Architecture Technology, Urban Planning, and Green Technology Management. Also, as an American resident of Indian Origin and widely traveled, he bring an unprecedented perspective, elements of multiculturalism and equality to the design and content of his work.

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