San Francisco Bay Area
About the author: Tanita Sandhu, CEO, Soul Creations.
Tanita is a Global Brand Constultant with 19 years of multi-disciplinary marketing experience across agency and client side, working and living in Asia, Europe, Americas and the Middle East. She is passionate about working with brands with a social purpose and working with organizations that leverage the power of branding to become dynamic forces for social good while achieving greater impact in the industries, communities and markets they serve. Her view is cosmopolitan with an emphasis on diversity. She thrives in environments that draw on consumer insights to inform brand relevance. An avid reader and hiker, she also enjoy fusion cooking, wine country and world music..