At the end of 2008, I lost my job like millions of other people. Determined not to become a victim of the economy, I started my own company in early 2009. The blog is an account of the trials and tribulations of starting a new business, particularly a new clothing company in the middle of the worst recession since the Great Depression. Follow along as each step of the way is detailed so that you, or anyone else who is thinking of starting a new business, especially a fashion business, will have an insider's perspective on what it really entails. Hold on to your seats folks, you're in for the ride of a lifetime!