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VERSION:3.0
PRODID:-//class_vcard from TroyWolf.com//NONSGML Version 1//EN
REV:2013-06-19 09:31:49
FN:Giselle Bisson
N:Bisson;Giselle;;;
NICKNAME:Giselle Bisson

ADR;TYPE=home:;San Francisco, CA;;;;;
EMAIL;TYPE=internet,pref:visibilityshift@gmail.com
URL;TYPE=work:http://gravatar.com/visibilityshift
NOTE:I am a bridge between the worlds of high tech and high touch -- with a focus on social media community building strategies for socially conscious businesses and thought leaders. The main communities I build are in Technology, Entertainment and Sustainability. These are the super connected connecters who can set your ideas on fire!    In the past, you hired a PR team to influence these influencers. Now the nature of influence is democratic--anyone who knows how to leverage social media can be a star. It is dramatically reshaping politics, Hollywood, music, software, advertising, publishing, TV, media. Every industry is shifting toward a model that is collaborative, shared and social.  As a veteran Silicon Valley PR executive and product launch visibility expert, I have launched more than 30 paradigm-shifting products and consumer technology companies in my career--products that changed your life and are used by tens of millions of consumers.   After a "spiritual transformation" seven years ago, I started to also promote dozens of successful, sold-out festivals, conferences and events--and was one of the earliest users of Social Media to promote new ideas.   I built my following with a focus on quality, not quantity. I don't reach the consumer -- I reach the influencers who influence the consumer. That's how social media works.   If you have just 1000 friends, but they each have 1000 friends, you reach 1 million people with your network. I have proven this a few times -- such as on December 21, 2012, when I was a key member of a team that created a campaign to get 20 million people to participate in a candlelight ceremony that was viewed in one of the largest live streaming broadcasts in history.   In the process, I have built one of the most unique and influential following in the world -- now in the top 20% according to PeerIndex, and ranked 61 by Klout as of the top 100 social media "ninjas" in the world.  It is special, not because of those statistics, but because it straddles business and consciousness.  I know see those two very different worlds converging, with events like Wisdom 2.0, and companies like Google and Nike creating permaculture gardens on their campuses and inviting Depak Chopra to speak.   Everything needs to shift to a new shared, sustainable or collaborative model -- this is a huge opportunity for everybody.  Social media, I believe is at the core of this conscious convergence.    I elevate the visibility of high technology, Internet and software, health-conscious festivals, "green" businesses and ideas via emerging media and social networks on the web, as well as traditional print/broadcast/radio/TV public relations and marketing.  Move forward, into the future. I can help you make that Visibility Shift.
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