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Angry Spade

USA

Angela is an award-winning innovation and brand strategist who has worked with companies such as Gatorade, AMEX, Dick’s Sporting Goods, Pepsi, kate spade, Lucky Brand Jeans, Hayneedle.com, Nokia, Tostitos, Del Monte, PlayStation, and Nissan to create innovative new products, brand strategies, and communications. Since 2009 Angela has led the Gatorade account, working closely with PepsiCo R&D, GSSI, industrial designers, and marketing partners, rapid prototyping proprietary science to create game-changing products such as the G Series. She has led similar efforts for Tostitos, Hayneedle.com, and Del Monte, inclusive of concept development, brand identity, and go-to-market strategy. As a trained RIVA moderator, Angela excels at conducting user-centric research, uncovering latent needs, and developing nascent ideas into big opportunities.

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