Lakewood, CO

The quintessential entrepreneur, Cyndie Shaffstall, has successfully launched more than two dozen startups in the design, publishing, and marketing industries. Midway through her career, Shaffstall augmented her endeavors by authoring her first fiction book; she has produced 18 more nonfiction and five fiction titles since.

Shaffstall has long been a visible figure in the publishing industry: producing top-rated training videos, transitioning companies such as United Airlines and Clarinda Company into digital publishing, founding ThePowerXChange—the world’s largest and first international distributor of extensions technology—and editing and publishing X-Ray Magazine.

More recently, Shaffstall founded Spider Trainers in 2011, which primarily provided drip and nurture automated-marketing services to companies in several countries. She frequently writes guest blogs, authors inbound content, and speaks publicly.

She is also the inventor of Sassy Strapps.

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