C.W Park

C.W Park is the current director of the Global Branding Center. Mr. Park was previously the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh's Katz School of Business.

Mr. Park recently published a book titled Brand Admiration: Building a Business People Love (Wiley). C.W. Park has also published multiple publications in prestigious journals such as the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.

He was the editor of the Jou