Danielle Riddle is a Boise, Idaho native who faced an exciting challenge in early 2018. She wanted to leverage online platforms to create a secondary income stream for herself, i.e., a personal gig or hustle for some vacation money. However, her primary skill was being a musician. How would that translate into music into some product to sell online aside from selling the music itself? She had no record deal, and Danielle had no quality recording equipment. Getting started would have meant investing thousands of dollars, which defeated the whole point of a side hustle. So how were the two resources of her love for music and the Internet going to connect?
Fortunately, Danielle found an innovative solution: using online tools to create high-quality recordings without expensive equipment or studio time! Utilizing platforms like YouTube and SoundCloud, she could reach new fans and sell her music directly to them - no intermediary necessary. Today, Danielle's music has been heard worldwide, and she continues to be one of the most successful independent artists on these platforms.