The website for G-FX LLC Digital Multimedia and Search Engine Optimization was first established in 2002.
We are a community of Internet enthusiasts who are passionate about photography, equipment, science and technology and internet marketing.
We do not rely on objectivity, but rather honesty, unlike conventional media. What this means is that while we will sometimes obtain free and loaner items and trips from the companies we write about, in any reviews we post, these will always be disclosed.
We're never going to request freebies, reward companies that have them, or punish businesses that don't. Our product reviews are based on our opinions resulting from hands-on tests, and are not always positive, regardless of our relationship with the companies behind them.
We specifically keep our ads and our editorial content apart. In return for blog posts, advertisers have no control over our content, nor do we ever consider any sort of compensation.