Back in January 2012, Harold walked into a local vape shop in Virginia called Good Vapors where he purchased his first bottle of Banana Hammock by RNR Vapors. After leaving the shop, he discovered that Roni was the juice maker of that brand. Not expecting his addiction to develop overnight to the insanely delicious Banana Hammock e-juice, he contacted him right away through Facebook to inquire about a bigger bottle. Harold's main focus was to establish a unique identity for SMAX, so the flavor names chosen were intended to be playful and to inspire the user to think of its origin. Harold believes that products are only valuable if a special experience can be felt by the consumer.