Iconoclasses

Holism in Sports Coaching:
Iconoclasses aim is to focus on the development of the ‘whole’ athlete (Holism) and encourage and enable athletes to reflect on the subjective, thrilling experience of sport, in parallel to the physical.

Increasingly the professional development literature in sports coaching encourages coaches to coach holistically. Yet the phrase ‘holistic coaching’ is mired in ambiguity and has the potential to become meaningless.

As an ‘ordinary, everyday’ coach, I believe we nee