Jack Nourafshan is a commercial real estate professional and president of Reliable Properties in Los Angeles, California. Jack believes in a strong work ethic. He loves to share his years of real estate knowledge with up and coming entrepreneurs, and he has many words of advice for those not sure about where to start. First and foremost, he believes it’s important to focus on what you’re good at and passionate about, and then make it a point to stay focused in that direction. He also believes very strongly that a person should have realistic goals in mind when starting their own business, because it’s important to set practical expectations regarding when businesses will start to turn a profit, or generate income at all. He also advises new potential business owners to fully research the financial commitment involved before putting their plans into action.