James was named the Great British Entrepreneur of the Year in 2014. He is also one of only a few people in Europe to hold the Master Cicerone5 designation, which is reserved for only the most zealous beer experts. He was appointed MBE in 2016 as part of the Queen's Birthday Honours list. BrewDog was nine years old at the time, with a 360-person workforce, 26 bars across the UK and Europe, and over 14,000 shareholders. Recent accomplishments include a number of book deals. James co-wrote BrewDog: Craft Beer for the People and released Business for Punks: Break All The Rules – The BrewDog Way. Both of these books demonstrated BrewDog's impact on the beer industry from a business and marketing perspective, while also emphasizing the importance of exceptional quality products in a world dominated by mainstream beer. However, times were changing, and James was leading the charge, charting a new course for the beer world.